Albanian Kosovar singer-songwriter Era Istrefi is the latest act to catch Patrick Moxey’s attention. The Ultra Music founder and president says he first came across Istrefi’s work on YouTube, where he watched the music video for her new single, “Bonbon.”
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The record was originally released under Neser, an independent label founded by her manager, Faton Shoshi. “As soon as the YouTube posting started to pop, we were basically enthralled with this new artist,” Moxey says. Watch the music video below: